Mailchimp

October 26, 2026
Payments & Integrations
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1 min read
Updated October 26, 2026

FormGlut can add the people who submit a form to a Mailchimp audience, with their name, tags and optional double opt-in.

1. Connect Mailchimp

  1. In Mailchimp, go to Profile › Extras › API keys and click Create A Key.
  2. In WordPress, go to FormGlut › Global Settings › Integrations › Mailchimp.
  3. Paste the API key and click Save settings.

2. Turn it on for a form

  1. Open the form’s Settings › Mailchimp.
  2. Turn on Add people to a Mailchimp audience.
  3. Pick the Audience. Click Refresh if a new audience is missing.
  4. Map the fields:
SettingWhat it does
Email fieldRequired. Nobody is added without it.
First name field / Last name fieldA Name field works too: it is split into first and last name.
TagsComma-separated, e.g. website, newsletter.
Double opt-inMailchimp emails new people a link to confirm before they are subscribed.
Only when this field is filledFor example a GDPR or Subscribe me checkbox. Leave empty to add everyone.
  1. Click Save settings.

People who are already in the audience are updated, not added twice.

Privacy tip: For newsletter sign-ups, add a consent checkbox and select it in Only when this field is filled, so only people who agree are subscribed.